HYR VZN, an apparel company and music label, reached out wanting a short IG reel for their newest collection. The owner and I came up with an idea of an alien abduction. The reel was meant to be somewhat ambiguous and cuts between shots of the product and shots of the talent wandering through the woods before coming across a mysterious light. 

Additionally, the music used was produced by an artist under the HYR VZN label